Published Paper Details:

Investment is that the loss of certain present value for the uncertain future reward. Investment is always interesting, challenging and rewarding. It is interesting because the stock market is dynamic; there is never a dull moment. It is challenging because it is uncertain, the only certainty is its uncertainty, rewarding because it is risky. The increased needs of trade, commerce and the society in the past necessitated the establishment of large-scale enterprise. The present trend of commercial enterprises is to increase their size through expansion and diversification. Few years back, stock market investment was perceived very risky and was meant only for rich class. But recently stock market investment has witnessed a great change and all investors have started viewing it as a right channel of investment to beat the inflation. Hence there is an imperative need to undertake a study of this nature to identify the problems faced by the investors and his preference towards new issue market and offer suitable solutions to overcome the problems identified. The present study focuses mainly to assess the attitudes and behaviours of the various segments of the investors. The study is also concentrated on the preference and problems faced by the investors of Kanniyakumari District in Primary Market. The objectives of the study are to find out the investment preference of investors, to analyse factors influencing the investable surplus, to determine the problems faced by the investors while investing and to offer suggestion for the problems identified in the study.