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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
Role of Consumer Identity, Advertisement and Health Consciousness on Consumer Behavior in Healthy Food Consumption among Millennials
Authors
Spoorthi MN
Keywords
Consumer Identity, Advertisement, Health Consciousness, Consumer Behaviour, Healthy Food Consumption, Millennials
Abstract
This conceptual paper explores the intricate relationships between consumer identity, advertisement, and health consciousness in shaping healthy food consumption behavior among millennials. As a generation that prioritizes health, wellness, and authenticity, millennials are particularly susceptible to the influences of digital advertising and social media. The study posits that consumer identity, defined by personal values and lifestyle choices, mediates the impact of advertising on healthy food consumption. Simultaneously, health consciousness moderates the extent to which these identities influence purchasing decisions. By understanding these dynamics, marketers, health advocates, and policymakers can develop more targeted strategies to promote healthier eating habits among millennials, thereby fostering long-term positive health outcomes.
IJCRT's Publication Details
Unique Identification Number - IJCRT2103755
Paper ID - 267658
Page Number(s) - 6491-6495
Pubished in - Volume 9 | Issue 3 | March 2021
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Spoorthi MN, "Role of Consumer Identity, Advertisement and Health Consciousness on Consumer Behavior in Healthy Food Consumption among Millennials", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 3, pp.6491-6495, March 2021, Available at :http://www.ijcrt.org/papers/IJCRT2103755.pdf
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Volume 14 | Issue 9
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Volume 14 | Issue 9
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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