Published Paper Details:

This paper tries to study and compare the financial health of the selected companies with the help of financial ratios in FMCG industry. FMCG market is expected to grow 9-10 per cent in 2020. FMCG�s urban segment grew by 8 % whereas rural segment grew 5 per cent in the quarter ending September 2019, supported by moderate inflation, increase in private consumption and rural income. The study selected top FMCG companies namely Dabur India Limited and HUL. The study has highlighted the various financial parametersand identified the significant relationship among them. The variable selected for the correlation and regression analysis has been selected on the basis of the existing literature. The variables are working capital current assets are fixed assets, inventor, miscellaneous expenses, employee cost, power and fuel cost, selling and administrative cost, net sales and net profit. Besides this multiple linear regression has also been applied to measure the impact on net profit as dependent variable and other are considered as independent variable. The SPSS 22 software has been used for the analysis of the data.