Published Paper Details:

Purpose- This research paper deals with the Customer Relationship Management (CRM) strategies used by D-Mart and how they have played a key role in the success of this supermarket chain. The paper studies the business model of D-Mart to determine how they have been able to overcome its competitors. The paper then moves on to highlighting the importance of value retailing to retail store chains for building customer trust and connect. Then the paper moves on to studying the role that tactical management and he use of stringent inventory system aids in adopting an effective pricing strategy for a large range of products. The paper ends with the conclusion of how D-Mart has been able to find the key to retail success. Research Implication- This is to determine how D-Mart, which is comparatively new in the market, is earning more profit as compared to its larger competitors like Spencers; Anand Birla Retail etc. are yet to break even. It is imperative to study the case of D-Mart to understand the intricacies of how it conducts its business in such an impressive manner. Originality- Other researchers have compared D-Mart to its competitors to understand how it is different from them; however for that we first need to study D-Mart itself.