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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
BURNING CRISES OF SMALL SCALE INDUSTRY FOR MARKETING OF THEIR PRODUCT AS IMPACTS OF GOBLE MARKET
Authors
MANJULA.K
Keywords
Small scale Industry, Marketing.
Abstract
A critical issue facing small-scale industries today is the struggle to effectively market their products in the global marketplace, due to intense competition from larger multinational corporations, resulting in limited market access, inadequate branding, and difficulty adapting to rapidly changing consumer preferences, significantly limiting their growth potential and often leading to a precarious position within the global economy. The impact of the financial crisis has not been consistent over the world. Aside from the epicenter of the crisis, those with a greater reliance on external markets for commerce and finance were more directly affected by the worldwide contagion. In contrast, small enterprises with lesser product diversity and no choice for downsizing had a largely homogeneous influence across global economies, regardless of the economy's trade dependency
IJCRT's Publication Details
Unique Identification Number - IJCRT2001029
Paper ID - 277937
Page Number(s) - 187-191
Pubished in - Volume 8 | Issue 1 | January 2020
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
MANJULA.K, "BURNING CRISES OF SMALL SCALE INDUSTRY FOR MARKETING OF THEIR PRODUCT AS IMPACTS OF GOBLE MARKET", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 1, pp.187-191, January 2020, Available at :http://www.ijcrt.org/papers/IJCRT2001029.pdf
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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