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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
A REVIEW: SOCIAL MARKETING STRATEGIES OF NGO
Authors
Dr. Vivek Inder Kochhar
Keywords
NGOs, Marketing , Government.
Abstract
Governments, especially in developing and emerging economies, are limited in their capacity to promote social development, due to lack of resources to handle such a formidable task. The tax base is too narrow to generate adequate funds for a list of several competing needs. Governments do not have sufficient number of trained staff with a focused approach who can implement social marketing programs effectively at the grass roots level. This is where NGOs are playing an increasingly important role. Based on experience in other parts of the world, NGOs in these countries can also apply marketing practices successfully for socio-economic development. While much research has been done in the West in the area of social marketing, the subject is relatively unexplored in India
IJCRT's Publication Details
Unique Identification Number - IJCRT1892899
Paper ID - 190162
Page Number(s) - 400-402
Pubished in - Volume 6 | Issue 2 | APRIL 2018
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Vivek Inder Kochhar, "A REVIEW: SOCIAL MARKETING STRATEGIES OF NGO", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 2, pp.400-402, APRIL 2018, Available at :http://www.ijcrt.org/papers/IJCRT1892899.pdf
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Volume 14 | Issue 8
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August 2026
Volume 14 | Issue 8
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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