Published Paper Details:

In India, urban populations, in general, grow about twice as fast as the overall total, and by 2020, they may exceed the size of the rural population. Such a significant demographic trend challenges the capacities of some traditional small-scale businesses to cope with the increasing demands. And this is why Rural Entrepreneurship is becoming increasingly important in India, and already, there is a changing trend in how things happen. The objective of this endeavor is to find out the Problems and Challenges for the potentiality of rural women Entrepreneurship in India with special reference to women entrepreneurs in Chittoor district. It also focuses on the major problems faced and facing by rural women entrepreneurs especially in the fields of Marketing of products, financial amenities and other primary amenities, i.e. availability of electricity, water supply, transport facilities and required energy etc. and finally to develop guidelines for grooming successful women entrepreneurs Some of the suggestions offered in this write-up include the creation of self help mutually aided groups , institutional support for providing timely credit to women ,creating awareness amongst women entrepreneurs about business opportunities ,marketing techniques and other managerial inputs.