Published Paper Details:

Uttarakhand is rich in resources which are used to produce the large varieties of products by the inhabitants of the state. The traditional economy of Uttarakhand was largely dependent on natural resources. It was based on subsistence agriculture, forest resources, artisanal crafts, some mining, and cross-border trade with Tibet. The products produced under these various categories are painting, jewellery making, wood carving, handlooms and handicrafts. The present study is to identify these products, which have their own uniqueness as they are made using the traditional knowledge to create sustainable livelihood. They should be edged regionally, nationally and internationally and should be registered as geographical indicator to protect their excellence. The data was collected through the interpersonal discussion and questionnaire methods from the women residing in the various districts of the state. In this paper the enormous varieties are identified but since the product is not accepted widely by the retailers and consumers these indigenous products are facing danger to the rest of the products which are available in the market. The economic conditions of the producers and very low marketing strategies are waving off the benefits from the producers. It is important that these varieties should be given recognition for the captivation of the market.