Published Paper Details:

There are many new trends and developments in the humanities and literature. Indian English Literature is not the exception to this. There are many new literary movements in Indian English Fiction. We have a gallery of writers who are writing, translating and transcribing into English. Creativity, translation, transcription, Dalit Literature, Diasporic writing, postcolonial writing, postmodern and feministic writings are emerging speedily in Indian English Fiction. Today, we can find a lot of technocrats, management professionals especially from abroad making bestsellers in India. The credits can be given both to marketing skills and creative writing skills.The social networking Medias are also helping in marketing. Many authors like Chetan Bhagat, Shobha De, Anita Desai, Kiran Desai have Facebook fan pages and the writers are also active in Twitter and Blog. This helps them to know more about the wants of the audience and helps indirect interaction. Even books are available on e-reading. Many authors publish excerpts of their books online for encouraging sales. Today, the habit of reading is decreasing. So the writers have got to keep up more to the tastes of audience and their fast paced lives. The audience needs maximum entertainment in minimum time and effort. However, the Indian English popular fiction portrays the tastes of Indian writers and hence can be analyzed as a cultural study material.