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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 9 | Month- September 2026
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Paper Title
SOCIAL MEDIA MARKETING - SHIFTING POWER FROM MARKETERS TO CUSTOMERS
Authors
Ashok Raut, Yogesh Bhusari
Keywords
Social Media Marketing, Customer Convenience, B2B Marketing
Abstract
Marketing activities are customer oriented activities where Marketing organization seeks Customer Satisfaction. Therefore Organization needs to change according to customer requirements, expectations and innovative ways to satisfy them. New technology is also one of the important factors to be considered in this. Online or Digital Media Marketing is the current trend in customers` convenience. Social Media Marketing is the paradigm shift of Powers from Marketers to Customers. Customers get more freedom to express their expectations and reviews on the Social Medias. This study is carried out by doing literature review of 30 research articles and books. The study focused on the Importance of Online Media Marketing and its` benefits for the various clients and organization. Social Media Marketing is the change in marketing and it impacts as shift of Powers from Marketers to Customers.
IJCRT's Publication Details
Unique Identification Number - IJCRT1892396
Paper ID - 187778
Page Number(s) - 382-388
Pubished in - Volume 6 | Issue 2 | April 2018
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Ashok Raut, Yogesh Bhusari, "SOCIAL MEDIA MARKETING - SHIFTING POWER FROM MARKETERS TO CUSTOMERS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 2, pp.382-388, April 2018, Available at :http://www.ijcrt.org/papers/IJCRT1892396.pdf
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Volume 14 | Issue 9
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Volume 14 | Issue 9
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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