Published Paper Details:

Radio is a cheap, portable, accessible and universal medium that gives Infotainment (information & entertainment) to the masses, almost free of cost. Developments in the field and evolutions in the technology from AM, FM to Satellite and Internet Radio have made a huge impact on the Radio Industry in India. Radio offers different services catering to the different regions and people of India. All India Radio or Akashvani is the national broadcaster, a constituent of Prasar Bharati (Broadcasting Corporation of India) within the Ministry of Information and Broadcasting. Since its beginning, radio has been growing at a steady speed and it is now the second fastest growing sector after the Internet in India. The radio industry has managed its growth by increasing the advertising list, not by increasing prices of the sets. Private FM radio in India is growing at a challenging 14.5%, primarily due to FM expansion in Tier 2 and Tier 3 cities. Although the ad-pie continues to be only 4%, it is hoped that it will grow to 7% in India by 2020.