Published Paper Details:

The world is dynamically changing world and we are held together through communication between individual, different sections of the same society and among various societies and nations of the world. The proper and continuous flow of information and communication shapes the society in every level of human development. Mass Media have become a powerful tool for giving information, entertainment and entertainment effecting the masses since time immemorial. Media can kill or built anything it intends to. As society change and nation grows we need to grow in social, moral, spiritual, intellectual and environmental realm too. We are rejuvenated, fascinated, educated, entertained and informed about the happenings through different tools of media. Life without media is just void. This study is concerned with radio listening habits and its impact in all the spheres of life in Ukhrul district of Manipur. The geographical setting is way different from urban setting. The levels of modernization greatly differ from the mainland. In this developing era, radio is one of the important medium to get information and be informed on what is happening in and around the world. Radio helps rural dwellers directly with news, new ideas, prepares listeners to accept new changes, gives entertainment, information and education. Radio has a great potential in social change and social development. Government could use it more to impact the lives of the villagers by introducing new program content related to new development schemes and projects.