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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 13 | Issue 11 | Month- November 2025
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Published Paper Details:
Paper Title
A PILOT STUDY OF MARKETING OF COASTAL TOURISM IN RATNAGIRI DISTRICT: A TOURIST PERSPECTIVE.
Authors
Jagadish G Patil , Dr.Rajesh Kanthe
Keywords
A Pilot Study of Marketing of Coastal Tourism in Ratnagiri District: A Tourist Perspective.
Abstract
Tourism is very much part of the globalization process. It is sound to analyse whether the tourism industry requires the marketing efforts as in the case of other products. In fact, the tourism industry requires a reliable and effective communication system to ascertain the wishes, needs, motivations, likes and dislikes of tourists. Moreover, tourism promoting measures are purported to reach a large number of people of different needs, tastes and attitudes in various lands of diverse socio-economic structures. The purposes of this study are: a) to identify reasons why tourism is in poor state. b) To identify potentials for sustainable tourism development. This study also aims to identify tourists preferred destinations. The results of the empirical study which revealed motivational factors, preferred tourists and tour operators. Major findings and implications are discussed.
IJCRT's Publication Details
Unique Identification Number - IJCRT1802945
Paper ID - 183520
Page Number(s) - 283-288
Pubished in - Volume 6 | Issue 1 | March 2018
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Jagadish G Patil , Dr.Rajesh Kanthe , "A PILOT STUDY OF MARKETING OF COASTAL TOURISM IN RATNAGIRI DISTRICT: A TOURIST PERSPECTIVE.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.283-288, March 2018, Available at :http://www.ijcrt.org/papers/IJCRT1802945.pdf
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Volume 13 | Issue 11
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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