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  Published Paper Details:

  Paper Title

SOCIAL MEDIA CAMPAIGNS FOR WOMEN EMPOWERMENT AND GENDER EQUALITY, CYBERFEMINISM ONLINE BRINGING CHANGE OFFLINE

  Authors

  Gayatri Rai

  Keywords

Cyberfeminism. Online campaigns, Feminism, Women Empowerment, Gender Equality

  Abstract


The first wave of feminism in 1990 and early emerged out of urban industrialisation and liberal politics, opened up new opportunities for women and feminism both. In beginning it was noticed with the temperance and abolishing movements and giving voice to new feminist activists. In Second wave in the environment of self-consciousness of many minority groups, the civil rights movements, feminist voice was radial. In second wave sexuality and reproductive rights were dominant issues. In mid-1990 third wave of feminism informed by post-colonial thinking, deconstruct many stereotypes and presented the bold and strong image of women. (History & Theory of Feminism) 1. With the Internet, comes the post-modernism feminist activism that is Cyberfeminism i.e. feminist activism on online media. Gradually cyberfeminism became an umbrella term for feminist communications. Internet provided a free space for the communication and dissemination of information. Social worker and feminist activists used the cyberspace and social media to foster their activism, making communities with shared interest, sharing the information, joining hands in efforts across globe. Gradually seeing the reach of social media, freedom to speak, with no barriers of region, even language, caste, religion, traditions, made the Facebook, Twitter, LinkedIn, YouTube, Instagram, Blogs become a tool if not the most favourite tool for communication. Recent studies, researches and data showed this trend in cyberfeminism activities. It is a global phenomenon. The unique characteristic of social media is its capacity to bring networking and virality. This paper wishes to analyse and explore the role of social media in women empowerment and gender equality. Research methodology will be case studies and content analysis. The content will be taken from Facebook, blogs and twitter and hashtag related to this topic. Case studies will be chosen across globe from the time period from 2012 to 2017. With the analysis of case studies of online social media campaigns for women empowerment the role of social media can be understood.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT1802643

  Paper ID - 183367

  Page Number(s) - 1527-1534

  Pubished in - Volume 6 | Issue 1 | February 2018

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Gayatri Rai,   "SOCIAL MEDIA CAMPAIGNS FOR WOMEN EMPOWERMENT AND GENDER EQUALITY, CYBERFEMINISM ONLINE BRINGING CHANGE OFFLINE", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.1527-1534, February 2018, Available at :http://www.ijcrt.org/papers/IJCRT1802643.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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