Published Paper Details:

Retailing is an activity which is directed at consumers who either consumes goods and services themselves or makes it consumed by the family members but not used for any business trading or industrial use. The organized sector is expected to grow to $200 billion and account for 12-15% of retail sales by 2020. This growth potential has made the Modern Retailers more concerned about understanding the demands & shopping choices of customers and hence increased focus on making shopping experience better. This study examined a key issue pertaining to the identification of Factors influencing the adoption of Modern Retail. A primary survey based on 26 Items related to the Modern Retail shopping experiences was conducted on 486 customers contacted through Convenience Random Sampling in six cities of Punjab (India). The responses of customers were then analyzed through Factor Analysis; resulting in Seven Factors influencing the adoption of Modern Retail- named as- Product Variety & Quality, Customer Convenience, Hassle Free Valued Shopping, Easy Self Service, Customer Value of Time, Store Ambience & Access to Store.