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  Published Paper Details:

  Paper Title

A STUDY ABOUT EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL WITH SPECIAL REFERENCE TO PATHANAMTHITTA

  Authors

  BALA DEVI KUNJAMMA S

  Keywords

Keywords: Social media, marketing, digital market, facebook, whatsapp etc

  Abstract


Abstract With the emergence of social media as a trusted marketing tool for businesses over the last decade or so, it comes as no surprise that these same social media channels now play an important role for small business owners. By providing a platform and a vehicle for messaging, social media marketers can now reach a wider more specific target audience with their products and services. It is clear that social media has dramatically changed the marketing world in recent years. With businesses investing significant time and money into strategic plans and marketing initiatives, this trend will continue to grow and expand into the near future. This study is conducted with an objective to find out how effective social media is as a tool for marketing in Pathanamthitta.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT1802418

  Paper ID - 182776

  Page Number(s) - 625-629

  Pubished in - Volume 6 | Issue 1 | February 2018

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  BALA DEVI KUNJAMMA S,   "A STUDY ABOUT EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL WITH SPECIAL REFERENCE TO PATHANAMTHITTA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.625-629, February 2018, Available at :http://www.ijcrt.org/papers/IJCRT1802418.pdf

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ISSN: 2320-2882
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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