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Paper Title
A STUDY ON INFLUENCE OF TELEVISION ADVERTISEMENT ON CHILDREN AND THEIR PREFERENCES IN BUYING
Authors
Dr.D.Antony Dhavamary, K.Jayapriya
Keywords
advertisement, buyer, purchase, behaviour
Abstract
Children differ in their cognitive ability while trying to interpret television advertisement and hence from different attitudes towards them. The purpose of this paper is to analyze the influence of children attitude towards television advertisement on children and their buying behavior. The research has been based on exploratory research includes a literature review in depth interviews with child psychologists, advertisers and parents of young children. This was further carried forward by carrying out a survey of children in the age group 7 to 14 years, while they were in their class room. The filling up of the questionnaires was aided by the class teacher, which had response option in a pictorial manner.
IJCRT's Publication Details
Unique Identification Number - IJCRT1802309
Paper ID - 182240
Page Number(s) - 2355-2359
Pubished in - Volume 6 | Issue 1 | February 2018
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr.D.Antony Dhavamary, K.Jayapriya, "A STUDY ON INFLUENCE OF TELEVISION ADVERTISEMENT ON CHILDREN AND THEIR PREFERENCES IN BUYING", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.2355-2359, February 2018, Available at :http://www.ijcrt.org/papers/IJCRT1802309.pdf
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Volume 14 | Issue 9
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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