Published Paper Details:

Investment is the employment of funds with the aim of achieving additional income or growth in value. Investment involves employment of funds judiciously by minimizing the risk of loss of funds and maximizing the return there on. Investing in various investment and avenues investors are attracts from all the way of walk of life irrespective of their occupations, economic status, and education. While investing in a particular asset, investors look into various factors risk, return, liquidity and easy marketability. This study is based on investment in physical and financial assets made by individual investors by studying the dependable variables like general profile of investors in selected area, their income ,savings, amount of investment in physical and financial assets, , motives for investment, periodicity ,length of investment as well as satisfaction level. The study reveals that majority of the investors have the annual income ranging from Rs.2,00,000 to Rs.3,00,000.The size of savings is in between Rs.1,00,000-Rs.1,50,000,majority of the investors investment is ranges between Rs.37501-Rs.75,000.Maximum number of investors preferences is to investment in financial assets I.e. bank deposits ,postal savings and insurance and gold and silver is the most preferred avenues in physical assets. Savings motivators are to meet contingent expenses, to be secure at old age, to meet domestic purpose. Majority of the investors prefer medium term, length of investment is 6-10 years. Majority of the investors satisfied with traditional investment avenue. The study suggest that investors must be educated and they need to check the quality of services and assets before select of any assets to get maximum return from the investment.