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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 8 | Month- August 2026
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Paper Title
THE EFFECT OF ADVERTISEMENT AND AGE OF HOUSEWIVES AND WORKING WOMEN ON CONSUMER BUYING BEHAVIOUR FOR PURCHASE OF HOUSEHOLD APPLIANCES
Authors
Anamika Singh
Keywords
Advertisement, Consumer behaviour, Housewives and working women.
Abstract
The main objective of the present research paper is to study the effect of the advertisements and age of housewives and working women (office) on consumer buying behaviour for purchase of household appliances.50 each housewives and working women (office) were selected randomly. They were divided in to three age groups- >35,35-50,<50.Questinnaire to study impact of advertisement prepared by the researcher was administered on them. ANOVA was used for statistical analysis. The result show that there is no impact of age of respondent and advertisements on consumer behaviour to purchase household appliances of housewives and working women (office).
IJCRT's Publication Details
Unique Identification Number - IJCRT1801102
Paper ID - 180159
Page Number(s) - 766-771
Pubished in - Volume 6 | Issue 1 | January 2018
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Anamika Singh, "THE EFFECT OF ADVERTISEMENT AND AGE OF HOUSEWIVES AND WORKING WOMEN ON CONSUMER BUYING BEHAVIOUR FOR PURCHASE OF HOUSEHOLD APPLIANCES", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.766-771, January 2018, Available at :http://www.ijcrt.org/papers/IJCRT1801102.pdf
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Volume 14 | Issue 8
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Volume 14 | Issue 8
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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