Published Paper Details:

This paper is an analytical study of the possible effects of social media on both, particular and the social structure as an aggregate. At the top we exemplify the current site of social media in terms of facts and figures before we intensify selected aspects of new outline of virtual interaction. By keeping an explicit focal point on recent neuroscience research conclusions the subsequent main research question is to be answered: How does our brain allot with these new configurations of information technologies and what are the possible upshots for our social behaviour? There is a wide orbit of multiple elucidations related to the functionality of social media as a muscular headspring of communication and learning. After investigating several advantages and disadvantages we will pinnacle the circumstances for accountable handling of social media. The scrutiny takes place on two altitudes: 1. Impact of social media on particular to social system. 2. The individual form of engaging and the peculiar influence of social media on the own social behaviour. Eventually, the repercussions of social media on the two elevations above will be integrated into a gross picture. As main upshots of this study we can specify that ??social media has a great influence on our life ??in human communication, pivotal role is played by emotions ??along with all the beneficence of social media we must use it accountably