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Abstract The present study is to know about the customer opinion on CSR practices. It is treated as a long term strategy for value appreciation rather than service motto. We have undertaken a survey to analyze whether customers are believing in CSR practices . we have obtained astonishing results. Most of the respondents felt that companies really do not want to implement CSR with an intention to serve the people but they are doing it to gain the publicity and increase their brand value. Moreover companies are receiving tax incentives for conducting CRM programme .Most of the respondents felt that there may be number of reasons for practicing CSR by the corporate but ultimately it is the people who are benefited by CSR. So it is sure that social welfare is result of CSR activities. It is certain that brand value is certain to increase by practicing CSR. The main reason behind this is companies gain goodwill reputation and positive word of mouth through CSR. In the past companies launch CSR programmes as a part of good intention i.e. to serve the society. But now companies are launching it to increase TRP, GRP which in turn increases profitability and growth. Most of them are of opinion that both the society and companies are benefited by CSR. Society is benefited by their welfare programmes through CSR.