Published Paper Details:

The aim of this study is to measure the customer satisfaction of two private sector banks. Research methodology- To collect the information non-probability sampling method is used. 100 services users of different banks in bardoli region were contacted with face-to-face personal interview method through questionnaire. "Customer Satisfaction Index" method was used to measure the customer satisfaction. Findings- The study represents the result of a survey among the customers in the bardoli region of two private sectors banks. Study proved that the HDFC bank's customers are more satisfied than ICICI bank. There were parameters are found out which are more important to increasing the satisfaction rate. Implications - The results of this study provides very important information in formulating competitive marketing strategies. It shows the critical points where the limited resources of the banks should be allocated to improve satisfaction and loyalty and provides information about the strengths and weaknesses of the banks from customers' point of view.