Published Paper Details:

E -commerce is now seen as a reality and a normal part of business plan. Companies planning to offer e -commerce should have long term vision and an objective to transform it to e- business which provide business value to shareholders. This paper throws light on the role of e- commerce in small business and recommend effective strategies for the implementation of e- commerce. When e -commerce strategies are used it improves customer service and interaction. Branding as it is more important it can make our brand more aware and popular. We can compete with bigger rivals and survive in the market. Future of e -commerce is tremendous as new players are entering into market and the government is taking various steps to stimulate trading through e -commerce Due to the change in life style and busy schedule people are reluctant to go for shopping. Instead, they can sit in homes and can get variety of products and services. Therefore, e-commerce is striving its way to success and the only way is that the business has to open their heart to e-customers to our business