Published Paper Details:

Media and politics relationship in the context of India is not only complex, it is also significant. According to the rules of democracy, the media has been largely accepted globally as the fourth arm of governance and it stands out in a strategic place in the political arena. It serves as a primary tool of electioneering, ideology propagation and control over the activities of the government. The Indian media has gone a long way back with its earliest roots in the anti- colonial campaigns up to the print media, emergence of radio broadcasting waves, and the latest uproar that is linked to the digital revolution. The new mediums have sped up the flow of information, and the sphere of political communication has grown with each new medium. As it stands today, media plays a decisive position in election contesting and in the shaping of political discourse that allow leaders and parties to increase and amplify their public status, drive forward programmatic advances and incapacitate opponents. These trends have enhanced political effects of the media. Nonetheless, there are obdurate accusations on the editorial impartiality. Media reporting often has the bias, which can interfere with the results of the election and therefore should be studied systematically. The current argument uses scientific research and current case studies to explain how much media-politics interactions influence the Indian democracy. The stress is put on the demands of media independence and respect of journalistic neutrality.