Published Paper Details:

E-commerce in India is expected to grow from US $2.9 billion in 2013 to a massive US $100 billion by 2020, making it the fastest growing e-commerce market in the world! E-commerce is also observing a spurt in online restaurant & food service companies, which is expected to range $2.7 billion by 2019. This white paper explores drivers of the growth of such online food delivery companies in India, the recent competition and how this affects the brick-and-mortar restaurant business in India. A highly advanced online ordering system has fundamentally altered the restaurant's ethos and provided individuals all around the world with a brand-new, incredible comfort zone. The purpose of this paper is to study on consumer preference towards online food buying in Surat city with special reference through Uber Eats, Swiggy And Zomato. Surat being the fastest city of Gujarat this study is conducted in Surat city and descriptive research design is used for the study. A well-structured questionnaire is designed and the sample size for the study is 100 samples.