Published Paper Details:

India is the largest democratic nation with a huge population. India shows progress in all the fields like Science and Technology, Trade, Education, Sports, Industries etc., Indian economic scene has been divided into two phases (i.e) 1947 to 1991 as first phase, from 1991 as second phase. After the implementation of Industrial policy1991, there have been many remarkable changes from consumers' point of view. Due to the introduction of LPG in our industrial policy, consumer is able to consume a wide variety of products at different price ranges. This has added a new dimension to Indian market scene and thus has shifted the scene in favour of consumer. Consumers are exploited or cheated in many forms like under weight and under measurement of product. The trader/ producer induce the consumer to buy the product through deceptive advertisement. Selling inferior quality product or substandard product, adulterated food product, these are very serious problem, because it affects the health of human resource. In the haste of profit traders are selling the banned and expired product and denying the warranty and guarantee, variants in contents of packs, inadequate labeling, selling the product at an exorbitant price, creating artificial scarcity etc, are the different forms of exploitation prevailing in Indian retail market. In this context, studying the causes and remedial measures for consumer exploitation becomes significant in further development of consumerism. This study will bring valuable results to overcome the consumer exploitation in organized retail sector.