Published Paper Details:

Indian Government is proposing quiet stringent policies for tackling the climate changes and financial service sector is also covered in the regime. The massive amount of carbon emissions and pollutants are fatal for the human kind and countries are making effort to create a carbon free economy. To foster environmental friendly products and services, one of the buzzword in banking industry is Green Banking. The results revealed a high level of awareness about green banking concept and the most widely used green product found to be plastic money (debit and credit cards). The results highlighted that irrespective of the education level of customer, there is no difference in usage of green banking services. The findings showed three main perceptual benefits of green banking namely online transactions, safe and secure transactions and environmental benefits. This paper is a niche attempt to unveil the awareness of green banking initiatives, frequency of usage of green services and the perceived benefits of using green banking services among customers of selected sample branches of SBI, Hyderabad