Published Paper Details:

Indian automobile sector, especially car segments are booming very much faster in the market. Major chunk of Indian population falls in the category of middle class in their financial status. These population have a strong dream of having their dream car, manufactured by an esteemed well recognized brand having a better customer rating. It is also observed that, post covid -19 car sales have increased very much due to its absolute necessity for commuting purpose. All car manufacturers today are trying to focus on producing quality cars at affordable prices. They improvise their cars through rigorous investments in R&D as a matter of best practices. New user-friendly technology makes customers come out with better travelling experience. Currently major challenges before car manufacturers are improving business climate, facing formidable competition, improve sales & also remain in market place for longer periods. The feasible solution observed is to opt out for joint collaboration with leading car manufacturers, where competitor emerge as a business partner for certain creamy layer segments. This will help out in carrying out combined operations, which helps in focusing on quality & value additions to be delivered to the users. This can remain as added image for both collaborating companies.