Published Paper Details:

The portrayal of women in media has long been a subject of critical analysis, revealing the pervasive influence of gender stereotypes and patriarchal norms that shape public perceptions of gender roles. Media representations often reinforce traditional notions of femininity, depicting women as passive, subordinate, and primarily concerned with beauty, relationships, and domesticity. Moreover, the media's frequent objectification of women, particularly through advertising, film, and television, reduces them to mere objects of male desire, perpetuating a culture of sexism and gender inequality. This objectification not only influences how women are viewed by society but also impacts how women perceive themselves, often leading to issues related to body image, self-esteem, and mental health. Feminist media criticism has highlighted these issues, advocating for more diverse, complex, and authentic representations of women that reflect their multifaceted roles in society