Published Paper Details:

This study undertakes an in-depth exploration into the nuanced perceptions held by parents regarding their children's consumption of cartoons. It seeks to uncover the complex influences that cartoons exert on children's development as perceived by their caregivers. The prevalence of cartoons as a primary form of entertainment for primary school going children from six years old, with dedicated viewership emerging by the age of 12 years, highlights the significance of understanding of parental attitudes towards this medium. While cartoons may offer benefits such as educational content, nurturing creativity, and providing entertainment, there exists a parallel concern regarding the potential negative effects they may impart. This study focuses on these divisions and complexities inherent in children's engagement with cartoons. By investigating into the perceptions and judgments of parents, this research seeks to illuminate the intricate interplay between cartoons and children's development. It aims to promote awareness and informed discourse surrounding the impacts of cartoon consumption on young minds. Through an exploration of parental perspectives, this study aims to provide a comprehensive understanding of the diverse influences that cartoons can have on children, both positive and negative, within the context of their developmental journey.