Published Paper Details:

The present study aimed at getting a view on the animated cartoons by the children and mothers. The focus of the study was on understanding how animated cartoons play a role in capturing children's imagination. This was done by recording their perceptions and responses towards the current animation films. The sample consisted of 40 children for the screening and there were 40 participants for the in-depth study. The in-depth study was conducted on 20 children (6-7years) and 10 mothers. The children were taken from two settings of government and public school. Data was collected by means of interview schedules for children and parents. The findings of the study revealed that the factors most liked by children were humour and action/ movements. Children got attracted to these aspects of the animated cartoon and aspired to be like the characters. Mostly children liked those characters who were away from reality and who did extraordinary things like flying. They also liked the helping nature of the characters. Parents found cartoons to be an important part of children's daily life. All of them wanted cartoons to provide some kind of information to the children so that they can get some value and useful information.