Published Paper Details:

Consumer buying behaviour is influenced by four key set of buyer characteristics: cultural, social, personal, and psychological. Although many of these factors cannot be influenced by the marketers, they can be useful in identifying interested buyers and in shaping product and appeals to serve consumer needs better. Consumer buying refers to the mental and emotional process and the observable behaviour of consumers during searching, purchasing and post consumption of products or services. The researcher strongly believes that if suggestions offered in the study are duly considered and necessary actions are subsequently taken by the concerned persons, the expectations pointed out by the respondents may come true and both the consumers and manufacturers will feel happy, contented and be self- confident. This article paper is assessed the girls students buying behaviour and attitude of consumption pattern relating to cosmetic products in Madurai Region. This study is based on both primary and secondary data. The researcher has decided to select a sample size of 704 respondents has been selected on the basis of convenience sampling method. The present study major find is that from t-test result reveals that there is no significant difference between reasons for using cosmetic products on the basis of marital status of the respondents is accepted.