Published Paper Details:

Online buying and shopping is a growing concept in the area of E-Commerce and is absolutely seen to be the future of Online shopping in Indian market. Majority of the companies are operating their online websites to promote and sell their products as well as services through online medium/website. In present scenario with increase use of internet in India online shopping is very much used by Indians. In this research paper we studied Factors which influences Customers during Online Shopping. we have taken rural and urban consumer who purchase regularly online as well as traditionally i.e. offline from near by market shops. we try to collect primary data through survey (questionnaire) also consider all possible parameters which impact purchase decision of a individual. analyzes data by keeping secondary data available through various reports and magazines . The parameters, which we are considering like Time, Offer, Suggestion from friends and family, unavailability of product, variety available online etc. in combination of factors such as area, marital status, age, gender and income of the respondents. satisfaction of customers in online shopping market, future purchasing behavior, frequency of transactions in online shopping, total numbers of items buy, and total spending in online shopping or other parameters keeping in mind while analyzing collected data . The results of this research indicates that online shopping market in India is growing like any thing and affected by several parameters together