Published Paper Details:

The present study entitled "A Study of Environmental Attitude of Secondary School Students in Relation to their Mass Media Exposure" was undertaken to examine the relationship between environmental attitude and mass media exposure and to identify differences in environmental attitude with respect to sex and locality. The study employed the descriptive survey method and was conducted on a sample of 163 secondary school students selected from Bangalore district through random sampling. Standardized tools, namely the Environmental Attitude Scale and Mass Media Exposure Scale, were used for data collection. Statistical techniques such as mean, standard deviation, coefficient of correlation and 't' test were applied for analysis. The findings revealed a significant positive relationship between environmental attitude and mass media exposure, indicating that higher media exposure contributes to better environmental attitudes. No significant difference was found between boys and girls, whereas a significant difference was observed between urban and rural students, with rural students showing more positive environmental attitudes. The study highlights the important role of mass media and educational experiences in developing environmental awareness and suggests strengthening environmental education programmes to promote responsible environmental behavior among students.