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Published Paper Details:
The Instagram age: Consumerism, Body politics and Beauty Standards
Authors
Upasna Mitra
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Keywords
Hyper reality, Consumption, Instagram age, Body politics, Femininity, Beauty, Stress, Gender performativity,
Abstract
This article explores the sociological understanding popular media platform Instagram and its relationship with the consuming behavior, identity formation, social acceptance and gender enforcing norms affecting women. In the contemporary global age, the presentation of femininity in everyday life is highly affected under the media representation. Instagram beauty influencers are often referred to as trend setters and it is seen that women face a lot of difficulty in their everyday presentation of self and to feel connected or to become the part of the larger tribe. The objectives of this research are to determine whether self-presentation influences excessive social media use through its association with fear of negative evaluation and to assess the impact of social comparison on excessive social media use via its relationship with self-esteem. This study shows how social media beauty influencers often create problems in everyday life of the women in accepting their real self. This research adopts a qualitative technique, using purposive sampling the researcher has interviewed 20 women from the age group of 18 to 25 who are active users of Instagram. A detailed narratives has been collected from women using unstructured interviews to get deeper understanding. The paper also explores the discourse conveyed by social media influencers, focusing on five most watched women influencer on hair, body and dress. Based on the study we can unravel a deeper understanding of media influence on adolescent identity formation.
IJCRT's Publication Details
Unique Identification Number - IJCRT2509035
Paper ID - 293054
Author type - Indian Author
Page Number(s) - a299-a305
Pubished in - Volume 13 | Issue 9 | September 2025
DOI (Digital Object Identifier) -
No Of Downloads - 48
Author Country - India, -, -, -, -, Science and Technology
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
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Upasna Mitra, "The Instagram age: Consumerism, Body politics and Beauty Standards", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 9, pp.a299-a305, September 2025, Available at :http://www.ijcrt.org/papers/IJCRT2509035.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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