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Published Paper Details:
A Study on Customer Satisfaction Towards Online Shopping With Reference To Satna city
Authors
Ambuj Mishra,Sneha Gupta
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Keywords
Online Shopping, Customer Satisfaction, Digital Transactions, Return Policy, E-commerce, Consumer Behavior, Financial Services, Delivery Experience
Abstract
This research paper aims to analyze customer satisfaction towards online shopping platforms, focusing on the different factors such as product quality, price transparency, delivery timing, return policies and digital payment convenience for the customers. The growing shift toward e-commerce, encouraged by improvement in technology and the COVID-19 pandemic, has notably transformed behavior and expectations of the consumers.
The main objective of this study is to analyze how well e-commerce platforms are meeting the need of the customer and to identify key factors that impact satisfaction levels. The study adopts a mathematical approach by surveying online customer to gather first hand information or baseline data. The responses are analyzed to understand trends, preferences, and areas which need improvement.
The findings indicate that while ease and diversities are strong advantages, issues like late deliveries, undisclosed charges, and unsatisfactory return experiences impact satisfaction levels. Based on the results, the paper offers suggestions for enhancing the online shopping experience, particularly from a financial service point of view such as transaction security and reimbursement reliability. This research adds to a deeper understanding of the shifting consumer expectations within the digital marketplace.
IJCRT's Publication Details
Unique Identification Number - IJCRT2507470
Paper ID - 291171
Author type - Indian Author
Page Number(s) - e86-e90
Pubished in - Volume 13 | Issue 7 | July 2025
DOI (Digital Object Identifier) -
No Of Downloads - 188
Author Country - India, 485001, Satna, Satna, 485001, Commerce and Management, MBA All Branch
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
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Ambuj Mishra,Sneha Gupta, "A Study on Customer Satisfaction Towards Online Shopping With Reference To Satna city", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 7, pp.e86-e90, July 2025, Available at :http://www.ijcrt.org/papers/IJCRT2507470.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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