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Published Paper Details:
Bridging the Skills Gap: Enhancing Tour Guide Competencies in Sohra and Mawphlang, Meghalaya
Authors
Phidari Kharlukhi
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Keywords
tour guide, skills, training, sustainability, Sohra, Mawphlang
Abstract
Tourism in Meghalaya, particularly in Sohra (Cherrapunji) and Mawphlang, has experienced robust growth, fueled by the region's distinctive landscapes and rich cultural assets. However, the overall success and reputation of these destinations hinge significantly on the competencies of their tour guides. This study investigates the current skill levels and service quality of tour guides in Sohra and Mawphlang, with the objective of identifying prevailing skill gaps and proposing actionable strategies for enhancement. Employing a descriptive research design, the study gathered data using a structured questionnaire administered to a conveniently selected sample of active guides from both locations. The analysis reveals that while guides possess strong local knowledge and demonstrate a notable commitment to ethical and sustainable tourism, considerable deficiencies exist in communication, interpretive storytelling, and technology utilization. With less than half of the respondents having received formal training or certification, gaps in professional development and awareness of regulatory standards are evident. Also, inconsistent customer care, limited career development prospects, and inadequate support from local authorities were highlighted as areas needing attention. The results highlight the need for specialised training programs that emphasise storytelling and communication, digital tool integration, and organised certification processes. Recommendations include developing experiential training programs, instituting formal quality assurance processes, enhancing collaboration among stakeholders, and embedding sustainability in all aspects of guide training and practice. By systematically bridging these skill gaps, the local tourism sector can improve visitor experiences, support sustainable community growth, and elevate Meghalaya's standing as a premier ecotourism destination.
IJCRT's Publication Details
Unique Identification Number - IJCRT2507430
Paper ID - 291248
Author type - Indian Author
Page Number(s) - d747-d768
Pubished in - Volume 13 | Issue 7 | July 2025
DOI (Digital Object Identifier) - https://doi.org/10.56975/ijcrt.v13i7.291248
No Of Downloads - 124
Author Country - India, 793008, Shillong, Shillong, 793008, Social Science All
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
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Phidari Kharlukhi, "Bridging the Skills Gap: Enhancing Tour Guide Competencies in Sohra and Mawphlang, Meghalaya", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 7, pp.d747-d768, July 2025, Available at :http://www.ijcrt.org/papers/IJCRT2507430.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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