Published Paper Details:

Purpose To empirically investigate how various attributes like financial attributes, technical attributes, infrastructure attributes influence the purchase decision of the customer to buy electric two wheelers. Design/methodology/approach The information reported in this study was gathered through a self-administered online survey of Hyderabad city customers. Data from 200 online customers in the Hyderabad city is evaluated. Findings The results of a survey sample analysis of 200 customers who unequivocally stated that financial attributes, technical attributes, infrastructure attributes positively influence their purchase decision to buy two wheelers. Originality The study contributes to investigate how various attributes like relative purchase price, Range, battery life, A daily distance, charging time, charging point network influence the customer's purchase decision of two wheelers. Research limitation/Implications The research has several limitations. First data were collected in Hyderabad city in the Telangana state of India. As a result, these findings may not be applicable to other areas of India. The authors want to apply the same study approach to other parts of the nations in order to investigate the similarities and differences between them. Second the sample size is confined to 200 of the respondents who preferred buy electric vehicles for domestic purpose. Third the study is restricted to urban area only. The author overlooked the semi-urban and rural areas. Practical Implications Based on the findings, manufacturers should guarantee that electric scooters/ bikes have high-quality performance in terms of expanding driving range and decreasing recharging time. Policymakers should create roadmaps for electric scooters/bikes, beginning with the transition from traditional scooters/bikes to electric scooters/bikes. Furthermore, creating public charging infrastructure, which is the essential foundation for running electric scooters/bikes, should be prioritised. Finally, producers should conduct research and development to create a product that will increase the reputation of commuters, because commuters with more face consciousness are more inclined to pursue brand-name and high-priced items in order to improve their reputation. Social Implications People purchase electric scooters/bikes for a variety of reasons, including the fact that they are a fun, compact, rapid, and inexpensive mode of transportation when compared to other vehicles. Another reason people buy is that it is a more ecologically responsible method to go around; the sensation of being eco-friendly while cruising around brings comfort. We all know that electric scooters/bikes are constantly advertised as an environmentally benign mode of transportation. When compared to other forms of transportation, electric scooters/bikes are relatively ecologically friendly since their rechargeable battery does not contaminate the air throughout a trip, resulting in zero emissions.