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A STUDY ON INVESTORS BEHAVIOUR TOWARDS MUTUAL FUNDS SCHEMES OFFERED BY PRIVATE SECTOR BANKS
Authors
Dr. M. Ganeshwari,Akshaya B
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Keywords
Investors' behavior, Mutual funds, Private sector banks, Investment decision-making, Risk tolerance, Financial literacy, Marketing strategies, Investor preferences, Return expectations, Indian financial market.
Abstract
Mutual funds have emerged as one of the most popular investment vehicles, offering diversification, professional management, and liquidity to investors. This study examines investor behavior towards mutual fund schemes provided by private sector banks, focusing on factors influencing investment decisions, awareness levels, and challenges faced by investors. The research utilizes primary data collected through structured questionnaires, analyzing demographic profiles, risk perceptions, and financial literacy levels of investors. Findings suggest that investor behavior is significantly influenced by age, education level, and income, with younger investors exhibiting a higher preference for equity-oriented schemes. Additionally, financial literacy and trust in banking institutions play a crucial role in investment decision-making. The study highlights key barriers, including lack of awareness, risk aversion, and complexities in fund selection. The insights derived can aid private banks in developing more tailored financial products and educational initiatives to enhance mutual fund penetration and investor confidence.
IJCRT's Publication Details
Unique Identification Number - IJCRT2502899
Paper ID - 278059
Author type - Indian Author
Page Number(s) - h595-h602
Pubished in - Volume 13 | Issue 2 | February 2025
DOI (Digital Object Identifier) -
No Of Downloads - 99
Author Country - India, 641109, Coimbatore, Coimbatore, 641109, Commerce and Management, MBA All Branch
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
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Dr. M. Ganeshwari,Akshaya B, "A STUDY ON INVESTORS BEHAVIOUR TOWARDS MUTUAL FUNDS SCHEMES OFFERED BY PRIVATE SECTOR BANKS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 2, pp.h595-h602, February 2025, Available at :http://www.ijcrt.org/papers/IJCRT2502899.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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