Important Details
IJCRT - International Peer Reviewed, Open Access Journal, Multidisciplinary, Monthly, Nominal(Low) Fees for Professional Research Services International Journal of Creative Research Thoughts - IJCRT Peer Review Journal, Refereed Journal, Peer Reviewed Journal , Referred Journal and Indexed Journal, Open access, Online and Print Journal,international Journal Open Access, Accepted by Indian and foreign university ,IJCRT Followed Norms, guidelines, requirement, listing criteria and methodology of score/point also applied from: Scopus , Web of Science , UGC Approved , UGC CARE, UGC-CARE .
UGC Approved Journal No: 49023 (18)
UGC approval Link
https://ijcrt.org/ugc%20approval.jpg
All Policy and Approval
Please Like Our Facebook Page and get 100 of in DOI | DOI and Hard copy of Certificate Provide if required. | www.IJCRT.org | editor@IJCRT.org | WhatsApp: 7990172303
Publication Details:
- Paper Submission : 30-Jun-2024. Call For Paper (Volume 12 | Issue 6 | Month- June 2024)
- Acceptance/Rejection Notification: Within 02-04 Days.
- Paper Publish: Within 02-04 Days after submitting all documents.
-
Submit Your Paper Any time There No deadline.
-
Publication fees with free DOI: 1500 INR for Indian author & 55$ for foreign International author.
Please Like Our Facebook Page and get 100 INR off in DOI | DOI and Hard copy of Certificate Provide if required.
Licence and Indexing
Indexing In Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more | High Impact Factor: 7.97 | Digital object identifier (DOI) and Hard Copy of certificate Provided.
Licence
DOI
ISSN Approved impact factor: 7.97 
Creative Common 
Valid as per new UGC Gazette regulations 
INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Contact Us Click Here
WhatsApp Contact Click Here
Published Paper Details:
Brand Transformation and Societal Impact: A Comprehensive Analysis of Fair and Lovely's Rebranding to Glow and Lovely in the Indian Market.
Authors
Shantanu Mishra
Downlaod Center
Keywords
Rebranding, Fair and Lovely, Glow and Lovely, Beauty industry, Inclusivity, Diversity, Empowerment, Consumer perceptions, Branding strategy, Market dynamics, Consumer behavior, Beauty standards, Societal impact, Cultural sensitivity, Ethical practices, Regulatory scrutiny
Abstract
This research paper delves into the multifaceted landscape of brand transformation and societal
impact through an in-depth analysis of the rebranding journey undertaken by Hindustan Unilever
Limited's Fair and Lovely to Glow and Lovely in the Indian market. Against the backdrop of
historical associations between Fair and Lovely and conventional beauty standards centered
around fair skin, this study examines the strategic motivations, implementation processes, and
ensuing consequences of the rebranding initiative. It employs a comprehensive methodology,
combining qualitative and quantitative approaches, including surveys, interviews, content
analysis, and market trend evaluations to gather insights from diverse consumer segments.
The core motivation for the rebranding is scrutinized, emphasizing the brand's responsiveness to
mounting criticisms regarding the perpetuation of colorism and exclusive beauty ideals.
Embracing diversity and inclusivity emerges as pivotal drivers behind the transformation,
mirroring broader shifts in global attitudes toward more authentic and inclusive beauty standards.
The study explores the nuanced strategic implementation, encompassing the name change from
Fair and Lovely to Glow and Lovely, product portfolio evolution emphasizing holistic beauty,
and the launch of marketing campaigns redefining beauty norms.
Consumer response to the rebranding constitutes a critical focus, involving an analysis of varied
reactions, skepticism, and shifts in behavior. The paper dissects societal impacts, unraveling the
cultural influence sparked by Glow and Lovely's rebranding and its symbiotic relationship with
broader societal movements advocating for diversity and inclusivity. Authenticity concerns and
persisting fairness-related messaging in advertisements form the crux of challenges and
criticisms, shedding light on potential hurdles faced by the brand.
As a broader industry implication, the research assesses trends in the beauty sector towards
inclusivity and the consequential influence on other brands to reevaluate their messaging and
offerings. The study culminates in a futuristic outlook, contemplating the long-term impact of
Glow and Lovely on both the brand and the beauty industry. It underscores the role of ongoing scrutiny and consumer feedback as decisive factors shaping the brand's narrative and
contributing to the evolving landscape of beauty standards.
This research paper endeavors to provide a thorough examination of the brand transformation
undertaken by Fair and Lovely, delving into its motivations, strategies, and societal
consequences. By doing so, it contributes to a deeper understanding of the intricate dynamics
between brand image, societal expectations, and the transformative potential within the beauty
industry.
IJCRT's Publication Details
Unique Identification Number - IJCRT24A5221
Paper ID - 261711
Author type - Indian Author
Page Number(s) - k812-k837
Pubished in - Volume 12 | Issue 5 | May 2024
DOI (Digital Object Identifier) -
No Of Downloads - 6
Author Country - India, 201306, GAUTAM BUDDHA NAGAR, GAUTAM BUDDHA NAGAR, 201306, Management All
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Published Paper PDF : - http://www.ijcrt.org/papers/IJCRT24A5221
Published Paper URL: : - http://ijcrt.org/viewfull.php?&p_id=IJCRT24A5221
Published Paper PDF Downlaod: - download.php?file=IJCRT24A5221
Download Your article
Cite this article
Shantanu Mishra, "Brand Transformation and Societal Impact: A Comprehensive Analysis of Fair and Lovely's Rebranding to Glow and Lovely in the Indian Market.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 5, pp.k812-k837, May 2024, Available at :http://www.ijcrt.org/papers/IJCRT24A5221.pdf
License
Article Preview
Types of Articles invited
Research Papers, Survey Papers, Study Papers, Subjective Papers, Experimental Result Papers, Analysis Study Research Papers, Informative Article, Comparison Papers, Case Studies Papers, Review Papers, Comparative Studies, Dissertation Chapters, Research Proposals or Synopsis, Working Projects, New Innovation & Idea, Prototypes and Models and many More
Call For Paper
About IJCRT (Refereed Journal, Peer Journal and Indexed Journal )
About IJCRT
The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies.
The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
IJCRT is Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The open access supports the rights of users to read, download, copy, distribute, print, search, or link to the full texts of these articles provided they are properly acknowledged and cited.
Indexing In Google Scholar, SSRN, ResearcherID-Publons,
Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more
International Journal of Creative Research Thoughts (IJCRT)
ISSN: 2320-2882 | Impact Factor: 7.97 | Impact Factor: 7.97 and Monthly-Peer-reviewed, and Refereed Journals.
Open Access Processing Charges or Publication fees with free DOI : ₹1500 INR for Indian author & 55$ for foreign International author.
Refereed Journal, Peer Journal and Indexed Journal
Publication Issue Frequency : Monthly (12 issue Per Year Annually)
Journal Discipline and Subject : Multidisciplinary,Monthly,Multilanguage (Regional language supported) .
Publisher and Managed By : IJPUBLICATION (ijpublication.org).
Publication Supported Languages: Allow All Multiple Languages (Regional language supported).
Provide DOI and Hard copy of Certificate.
High impact factor and 50+ index database and Fast paper publication.
Nominal Fee for Professional Research Services, Low cost research journal.
Publication Guidelines : COPE Guidelines
Quick, Fast, automatic Speedy Review and publication Process
Notification of Review Result and publication - Within 02-03 Days.
Provide Free e-certificate to all author and DOI (Digital Object Identifiers) to All Paper.
Download all digital data from website anytime lifetime available.
Indexing of paper in all major online journal databases.
Low Publication Charge 1500 INR per single paper Publication with Maximum 5 Author for indian author & 55$ for foreign International author.
Paper Submission Till : 29 June 2024
Review Results (Acceptance/Rejection) Notification : Within 02-03 Days
Paper Publication Time : Paper Publish: Within 02-03 Days after submitting all the required documents.
Submit your Paper Submit your paper
Call For Paper (Volume 12 | Issue 6 | Month- June 2024)
Licence and Indexing
Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more | High Impact Factor: 7.97 | Digital object identifier (DOI) and Hard Copy of certificate Provided.
Licence
DOI
ISSN Approved Impact Factor: 7.97
Creative Common
Valid as per new UGC Gazette regulations 
Features
Impact Factor: 7.97 and ISSN approved. Impact Factor: 7.97 Calculated by google scholar Call For Paper (Volume 12 | Issue 6 | Month- June 2024) Quick, Fast, automatic Speedy Review Process Notification of Review Result - Within 02-03 Days. Publication of Paper - Within 02-03 Days.
Provide Free DOI(Digital Object Identifiers) to All Paper. Provide Hard copy of certificate based on request. Indexing of paper in all major online journal databases. SEO effective and Automated Metadata Citation Generator.
Open-Access peer reviewed International Journal Fully Automated and Secure https Website Author can Check Publication Process status online. EMail and SMS notification to the author for each Process stage. Paper and Soft Copy of "Certificate" Available life time on website.
Qualifed & Experience Reviewers from Well-known Institutes/Universities among the world. Social Media, Email and Call Support 24*7. Google Scholar, ResearcherID Thomson Reuters Indexing. Author Research Guidelines & Support.
Indexing Partners
Call For Paper June 2024
Call For Papers
June 2024
Volume 12 | Issue 6
Last Date :
30-Jun-2024
Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
June 2024
Volume 12 | Issue 6
Last Date :
30-Jun-2024
Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
Published Issue Details
For Authors
Forms / Downloads
Other IMP Links
Indexing Partner
Research Area
LICENSE
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
DOI Details
CONFERENCE
CONFERENCE MANAGMENT & PUBLICATION CONFERENCE PROPOSAL
RECENT CONFERENCE
CONFERENCE PROPOSAL CONFERENCE PROCEEDINGS
CONFERENCE PROPOSAL CONFERENCE PROCEEDINGS
For Reviewer /Referral (RMS) Earn 500 per paper
Important Links
NEWS & Conference
Digital Library
IJCRT RMS | Earn 500 Per Paper.
Open Access
LICENSE
Indexing Partner
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
