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Apple Computer, Inc. was the previous name of Apple Inc., a global computer company with headquarters in Cupertino, California. With a market valuation of US$394.3 billion as of March 2023[6], Apple is the largest company in the world by far and the largest in the technology sector by sales in 2022. According to profits, Apple is the largest manufacturing business in the world as of June 2022. It ranks second in terms of mobile phone sales and fourth in terms of unit sales of personal computers. As one of the top five American IT companies, it is recognized with Microsoft, Amazon, Alphabet, Meta, and Amazon. Ronald Wayne, Steve Jobs, and Steve Wozniak founded Apple Computer Company on April 1st, 1976, to develop and distribute the Apple I personal computer created by Wozniak. It was founded in 1977 by Wozniak and Jobs. The company's second computer, the Apple II, was among the first computers to be produced and went on become a best-seller. When Apple went public in 1980, it had rapid financial success. Under the name "1984", the company produced computers with innovative graphical user interfaces, including the initial Macintosh, which was introduced in a well praised commercial the same year. Power struggles between the CEO and the company's outrageous product prices were problems by 1985. While Jobs left Apple to start NeXT and took a few coworkers with him, Wozniak left the business to pursue other ventures. As the personal computer market expanded and altered in the 1990s, Apple found itself falling behind the more reasonably priced Microsoft Windows operating system's monopoly on Intel-powered PC knockoffs (often referred to as "Wintel"). In 1997, only weeks away from bankruptcy, the company bought NeXT in an effort to remedy Apple's failed platform strategy and entice Jobs back to the company. For the next 10 years, Jobs employed a range of tactics to steer Apple toward profitability. The much-lauded launch of the iMac, iPhone, iPod touch, and iPad, the commencement of the "Think different" promotion and other noteworthy marketing initiatives, the creation of the retail network of Apple Stores, and the purchase of other companies to expand the company's product range were among them. After Steve Jobs resigned as CEO in 2011 due to health issues, Tim Cook assumed the role. Two months later, Jobs died. Apple became the first publicly traded American firm with a valuation of exceeding one trillion dollars in the month of August 2018, $2 trillion in the month of August 2020, and $3 trillion in January 2022. In June 2023, its worth was little over $3 trillion. The company faces criticism for its labor violations of contractors, its environmental policies, and its business ethics, including sourcing products and participating in anti-competitive activities. In spite of this, the company enjoys substantial fan devotion and a substantial fan following. Additionally, it has consistently been ranked as one of the world's top-selling brands.