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A STUDY ON CONSUMER BUYING PREFERENCE IN AUTOMOBILE INDUSTRY
Authors
Sivagnanam.p,Dr. Mohanraj Easwaran
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Keywords
Key Words: Automobile industry in India, Pre-owned cars/vehicles, Sale and purchase, Successful business model, Necessity of vehicle ownership, Status symbol, Safety, Social distancing, Pleasure, Style, Corona pandemic, Increase in price, Registration charges, Insurance charges, Finance options, Variety of vehicle variants, Organized and online retailers, Customer preference
Abstract
Automobile industry in India is one of the fastest growing industries in the country. Sale and newline purchase of pre-owned cars/vehicles have emerged as a successful business model in the recent newline past. Ownership of a vehicle has become the necessity of life in the present scenario amidst busy newline schedule. Having a car is not only the indicator of status symbol for a family but also a source of newline safety via social distancing, as well as pleasure and style. Moreover during corona pandemic newline ownership of vehicle has become the necessity for safety concern. Sale and purchase of preowned cars/vehicles has witnessed a significant growth and have emerged as a successful newline business model in the recent past. Factors like increase in price of new vehicles as well as hike in, registration charges and insurance charges etc. have witnessed a significant growth in this newlinebusiness.Why customers prefer to buy a pre-owned car, while the market is full with brand new cars trying to attract customers with newline appealing and lucrative offers. Obviously finance is one the most significant factors in this newline direction, besides this, factors like: attractive finance option, variety of vehicle variants, growth newline in number of organized and online retailers etc. motivate customers to own a pre-owned car rather than having a brand new car. In this study we will try to find answers to these questions.
IJCRT's Publication Details
Unique Identification Number - IJCRT24A4216
Paper ID - 257316
Author type - Indian Author
Page Number(s) - k667-k674
Pubished in - Volume 12 | Issue 4 | April 2024
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No Of Downloads - 91
Author Country - India, 638458, Nambiyur, Nambiyur, 638458, Management All
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Sivagnanam.p,Dr. Mohanraj Easwaran, "A STUDY ON CONSUMER BUYING PREFERENCE IN AUTOMOBILE INDUSTRY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 4, pp.k667-k674, April 2024, Available at :http://www.ijcrt.org/papers/IJCRT24A4216.pdf
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