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Published Paper Details:
"A study on brand Repositioning of Big Bazaar in Bangalore City"
Authors
Namrata K,Chethan V K
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Keywords
Key Words Brand Repositioning, Big Bazaar, Retail Industry, Customer Perception, Market Strategy, Brand Loyalty, Consumer Behavior, Retail Marketing, Bangalore Market, Competitive Analysis, Brand Equity, Retail Transformation, Marketing Trends, Consumer Trust, Retail Experience, Advertising Campaigns, Market Research, Customer Retention, Brand Awareness, Urban Consumer Dynamics
Abstract
Abstract
The Big Bazaar is rebranded as SMART BAZAAR & renowned for having important fashion sectors and promises in Indian retail. It is also the parent company of Big Bazaar's e-zone, food bazaar, and fashion sections. One of India's biggest and oldest chains of hypermarkets is this one. It now has more than 250 outlets spread across 120 Indian cities. The main objectives of Big Bazaar were to advance the sale of huge bazaars, advance business development, and advance the company's standing in the retail sector. They notice sales tactics that persuade clients or customers to purchase goods at extremely low prices.
This study aims in presenting the failure reasons & current Brand repositioning strategies. As they want to meet all of the needs of Indians, and they have been successful in maintaining the distinctiveness of their marketing strategies and in attracting customers. One of the largest retail chains in the nation, Big Bazaar is expanding daily, particularly in the food product area. Big Bazaar is having trouble offering more discounts to clients than its rivals while still making a profit as more and more companies enter the Indian retail market.
IJCRT's Publication Details
Unique Identification Number - IJCRT2411739
Paper ID - 273062
Author type - Indian Author
Page Number(s) - g576-g583
Pubished in - Volume 12 | Issue 11 | November 2024
DOI (Digital Object Identifier) -
No Of Downloads - 140
Author Country - India, 560060, Bangalore, Bangalore, 560060, Management All
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Namrata K,Chethan V K, ""A study on brand Repositioning of Big Bazaar in Bangalore City"", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 11, pp.g576-g583, November 2024, Available at :http://www.ijcrt.org/papers/IJCRT2411739.pdf
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