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Exploring Innovative Marketing Approaches to Enhance Tourism Experiences in Assam
Authors
Anupa Bora,Dr. Ashish Raina
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Keywords
Assam, Tourism, Marketing Strategies, Sustainable Development, Cultural Heritage
Abstract
This study explores innovative marketing approaches aimed at enhancing tourism experiences in Assam, a state rich in biodiversity and cultural heritage yet often overlooked by travelers. Despite its vast potential, many tourist destinations in Assam remain underrated, limiting economic growth and local community development. This research examines the geographical and cultural significance of these hidden treasures, emphasizing the need for effective marketing strategies to promote them. By identifying challenges in current promotional efforts and understanding traveler preferences, the study aims to propose targeted marketing strategies that highlight Assam's unique attractions. Additionally, the research addresses issues of tourist awareness and engagement, aiming to create a more informed visitor base. This involves examining successful marketing practices from other regions to inspire innovative approaches in Assam. The study also delves into potential tourism development opportunities, focusing on sustainable practices that benefit both the environment and local economies. Moreover, it highlights the challenges faced in promoting these destinations, such as inadequate infrastructure and limited resources, while emphasizing the importance of conservation efforts. The findings are expected to contribute significantly to tourism policy discussions and help stakeholders create a robust framework for enhancing tourism in Assam. Ultimately, this research aims to position Assam as a key player in India's tourism landscape, benefiting both visitors and local communities through increased awareness and engagement.
IJCRT's Publication Details
Unique Identification Number - IJCRT2410653
Paper ID - 270299
Author type - Indian Author
Page Number(s) - f605-f616
Pubished in - Volume 12 | Issue 10 | October 2024
DOI (Digital Object Identifier) - http://doi.one/10.1729/Journal.42079
No Of Downloads - 174
Author Country - India, 782428, Jamunamukh, Jamunamukh, 782428, Management All
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Anupa Bora,Dr. Ashish Raina, "Exploring Innovative Marketing Approaches to Enhance Tourism Experiences in Assam", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 10, pp.f605-f616, October 2024, Available at :http://www.ijcrt.org/papers/IJCRT2410653.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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