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Published Paper Details:
FACTORS AFFECTING YOUNG CONSUMERS' ON ONLINE PURCHASE INTENTIONS OF SOCIAL MEDIA PLATFORMS IN MYANMAR
Authors
Zin Ko Ko,Nan Wai Linn,Yin Ko Ko,Zin Myo
Downlaod Center
Keywords
young consumers', online purchase intentions, social media platforms, purchase intentions, online shopping.
Abstract
This research study examines the variables and factors affecting young consumers' intentions to make online purchases from social media platforms in Myanmar. The study uses descriptive research to analyze quantitative data from young consumers' in Myanmar, using a random sample of 318 consumers. The study investigates how buying style affects online consumer behavior by using survey questionnaires distributed among online buyers. In Myanmar, young people are a significant component of the online shopping market. The younger generation's use of the Internet presents an opportunity for online retailers and online shopping. This study looks at the variables factors affecting young consumers' intentions to make online purchases from social media sites in Myanmar.
IJCRT's Publication Details
Unique Identification Number - IJCRT2408092
Paper ID - 266985
Author type - Foreign Author
Page Number(s) - a851-a860
Pubished in - Volume 12 | Issue 8 | August 2024
DOI (Digital Object Identifier) -
No Of Downloads - 201
Author Country - Myanmar, 05024, Mandalay, Mandalay, 05024, Management All
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
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Zin Ko Ko,Nan Wai Linn,Yin Ko Ko,Zin Myo, "FACTORS AFFECTING YOUNG CONSUMERS' ON ONLINE PURCHASE INTENTIONS OF SOCIAL MEDIA PLATFORMS IN MYANMAR", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 8, pp.a851-a860, August 2024, Available at :http://www.ijcrt.org/papers/IJCRT2408092.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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