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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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Published Paper Details:
"An Analytical study of motivating factors on consumers to buy consumer durables electronic item/white goods, from online Retailers in Gujarat/Maharashtra"
Authors
Bhargav Soni,Manish sonawane
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Keywords
Consumer behaviour ,Online retailing ,White goods ,Consumer durables ,Motivating factors , E-commerce ,Gujarat, Maharashtra ,Purchase decision ,Consumer preferences
Abstract
The present study investigates the motivating factors that drive consumers to purchase consumer durables electronic items, commonly referred to as white goods, from online retailers in the regions of Gujarat and Maharashtra. With the burgeoning growth of e-commerce platforms, understanding consumer behaviour and motivations has become crucial for businesses to formulate effective marketing strategies. This research employs a mixed-methods approach, combining qualitative and quantitative techniques to comprehensively analyse the factors influencing consumer purchasing decisions.
Quantitative data collection methods include Survey methods, allowing for a nuanced exploration of consumer perceptions, attitudes, and preferences towards online purchasing of white goods. Through thematic analysis, key themes and patterns emerge, shedding light on the underlying motivations guiding consumer behaviour.
Complementing qualitative findings, quantitative data is gathered through structured surveys distributed among a diverse sample of consumers in Gujarat and Maharashtra. Statistical analysis techniques, including regression analysis, are utilized to identify significant motivating factors and their impact on consumer buying behaviour.
Preliminary findings suggest that convenience, price competitiveness, product assortment, brand reputation, trust in online platforms, and post-purchase services emerge as prominent motivating factors influencing consumers' decisions to buy white goods from online retailers. Furthermore, demographic variables such as age, income level, and prior online shopping experience exhibit varying degrees of influence on consumer preferences and behaviour.
The implications of this study extend to both academia and industry. For academia, the research contributes to the existing body of knowledge on consumer behaviour in the context of e-commerce, providing insights into the evolving dynamics of online retailing in the region. For industry practitioners, the findings offer actionable insights for devising targeted marketing strategies, enhancing customer satisfaction, and fostering long-term relationships with online consumers.
In conclusion, this study contributes to a deeper understanding of the motivating factors shaping consumer purchasing behavior in the domain of online retailing of consumer durables electronic items/white goods, thereby facilitating informed decision-making for businesses operating in the rapidly evolving e-commerce landscape of Gujarat and Maharashtra.
IJCRT's Publication Details
Unique Identification Number - IJCRT2404486
Paper ID - 255881
Author type - Indian Author
Page Number(s) - e218-e232
Pubished in - Volume 12 | Issue 4 | April 2024
DOI (Digital Object Identifier) -
No Of Downloads - 26
Author Country - India, 390018, vadodara, vadodara, 390018, Commerce All
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
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Bhargav Soni,Manish sonawane, ""An Analytical study of motivating factors on consumers to buy consumer durables electronic item/white goods, from online Retailers in Gujarat/Maharashtra"", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 4, pp.e218-e232, April 2024, Available at :http://www.ijcrt.org/papers/IJCRT2404486.pdf
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