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Published Paper Details:
Customers' Response to Cross-Selling by Banking Institutions for Insurance Products: A Quantitative Study
Authors
Dr. Ragini Agrawal,Dr. Nirmal Singh
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Keywords
Keywords: Cross-selling, Insurance products, Customer responses, Fintech collaboration, Regulatory compliance, Customer satisfaction, Social and cultural influences
Abstract
Abstract
This quantitative study looks into customers' responses to cross-selling initiatives by banking institutions, specifically focusing on insurance products. Cross-selling, a strategic practice in the financial sector, aims to add value to customers by diversifying revenue streams and offering a one-stop financial solution. The study analyses factors influencing customer decisions, such as the perceived value of insurance products, clarity in communication, and trust in the banking institution. Transparency emerges as an important element, affecting customers' perceptions and influencing their level of engagement with cross-selling efforts. Despite the potential benefits, challenges like privacy concerns and perceived intrusiveness must be handled, necessitating ethical practices and a customer-centric approach. Looking ahead, the importance of continuous adaptation to customer preferences, leveraging data analytics, and developing a culture of transparency to make sure there is continued success of cross-selling strategies in an improving financial environment. 213 respondents were considered in the study as a sample size. Mean and T-test was applied in the study to find the outcome.
IJCRT's Publication Details
Unique Identification Number - IJCRT2401261
Paper ID - 249258
Author type - Indian Author
Page Number(s) - c165-c170
Pubished in - Volume 12 | Issue 1 | January 2024
DOI (Digital Object Identifier) -
No Of Downloads - 73
Author Country - India, 110034, New Delhi 110075, New Delhi 110075, 110034, Arts1 All
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
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Dr. Ragini Agrawal,Dr. Nirmal Singh, "Customers' Response to Cross-Selling by Banking Institutions for Insurance Products: A Quantitative Study", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 1, pp.c165-c170, January 2024, Available at :http://www.ijcrt.org/papers/IJCRT2401261.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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