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Published Paper Details:
Role of social media in Marketing of Handloom Products
Authors
Mr. Anjaneyulu,Prof.G. Vijaya Bharathi,P. Narasimha Babu
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Keywords
Social media, Handloom Industry , Online Marketing, Facebook.
Abstract
The handloom industry is India's bigger cottage industry apery and attention the active and admirable Indian adeptness and traditions. Indian artists are now accepted common for their spinning aberrant and hand-printing techniques. The achievement industry is the second-largest antecedent of application in the country afterwards agriculture. It employs 12.5 actor bodies and is the bigger supplier to rural businesses alfresco of agriculture. It provides absolute application to 6.5 actor bodies in the country.
Marketing is capital to addition the auction of handloom products. Business has been accustomed as actuality axial to the advance and development of the handloom industry. In aftermost few years the acquaintance of affairs and affairs has abundantly changed. The Internet has overtaken television as the bigger announcement market, as banderole and pop-up advertisements advertise a all-inclusive arrangement of articles and services. The use of social media by adaptable users is 57% of total citizenry and time spendis2hours 26 account per day. Amusing media business is one of the best important types of online business area baby businesses are business their products/services and brands on amusing media websites like Facebook, Twitter, LinkedIn, Google , etc.
It enables individuals and communities to co-create, share, and modify content in an interactive, Internet-based environment. The use of social media in marketing can account the handloom industries by developing the acquaintance and allowances of the handloom products, abbreviation business expenses, accretion the sales, accouterment the capacity apropos the exchange to acquirement the handloom articles and acknowledgment appear handloom products.
IJCRT's Publication Details
Unique Identification Number - IJCRT2308068
Paper ID - 242094
Author type - Indian Author
Page Number(s) - a572-a577
Pubished in - Volume 11 | Issue 8 | August 2023
DOI (Digital Object Identifier) -
No Of Downloads - 132
Author Country - India, 516002, Yogi Vemana University, Kadapa, Yogi Vemana University, Kadapa, 516002, Commerce All
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
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Mr. Anjaneyulu,Prof.G. Vijaya Bharathi,P. Narasimha Babu, "Role of social media in Marketing of Handloom Products", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 8, pp.a572-a577, August 2023, Available at :http://www.ijcrt.org/papers/IJCRT2308068.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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