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  Authors

Krishita Chhetri,Sarvagya Singh,Somy Jain,Soumya S Jain,Riya Jain,Dr. Priya Makhija,Ms. Megha Kukreja

  Keywords

Internet, Marketing, Digital Marketing, Social Media, Businesses

  Abstract


Hundreds of users have combined social network sites (SNSs) like MySpace, Facebook, and YouTube into their normal lives, resulting in attracting millions of users to social media platforms. There are hundreds of networking sites that have varied practices and interests and offer a variation of technological features. However, the influence of social networking sites is expanding, affecting everything from social and educational to commercial and economic activity. Aside from its many other positive effects, social networking sites are reportedly playing a bigger role in today's enterprises. In order to clarify how SNSs affect enterprises, the goal of this study is to give a literature evaluation and classification scheme for research works in this area. Businesses have learned that internet marketing is a potential advertising strategy that may, give that there are over 4.5 billion internet users worldwide, they may find it easier to reach their target audience. People use the internet to find solutions to problems ranging from restaurant recommendations to grammar lessons. E-commerce has taken over the retail industry. According to Statistics, e-commerce will account for nearly 20% of global retail sales in 2021. According to projections, by 2025, these online stores will account for nearly a quarter of total retail sales worldwide. The COVID-19 pandemic was a significant factor in the growth of this online shopping mode. While people stayed at home to avoid the virus, they turned to online shopping. According to the Census Bureau, "e-commerce sales increased by $244.2 billion, or 43%, in 2020, the first year of the pandemic" (Brewster, 2022). 'From $571.2 billion in 2019 to $815.4 billion in 2020,' the economy's GDP will rise. As the number of online stores has grown, so is the requirement to distinguish oneself from other competitors. As known that the e-commerce experience is simulated, the way to distinguish one from the other is by optimally utilizing social media and developing digital marketing strategies.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2304415

  Paper ID - 234385

  Author type - Indian Author

  Page Number(s) - d477-d486

  Pubished in - Volume 11 | Issue 4 | April 2023

  DOI (Digital Object Identifier) -    http://doi.one/10.1729/Journal.33765

  No Of Downloads - 149

  Author Country - India, 560004, Bangalore, Bangalore, 560004, Management All

  Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Published Paper PDF : - http://www.ijcrt.org/papers/IJCRT2304415

  Published Paper URL: : - http://ijcrt.org/viewfull.php?&p_id=IJCRT2304415

  Published Paper PDF Downlaod: - download.php?file=IJCRT2304415

  Cite this article

Krishita Chhetri,Sarvagya Singh,Somy Jain,Soumya S Jain,Riya Jain,Dr. Priya Makhija,Ms. Megha Kukreja,   "A Study On Assessing The Effectiveness Of Social Media On Businesses", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 4, pp.d477-d486, April 2023, Available at :http://www.ijcrt.org/papers/IJCRT2304415.pdf

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