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A STUDY ON CAUSES OF STRESS AND ITS IMPACT ON MARKETING EXECUTIVES WORKING AT INSURANCE SECTOR AT SURAT
Authors
Ms. Divya P. Gadaria,Dr. Vinod B Patel
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Keywords
Causes of stress, impact of stress, marketing executives
Abstract
Every organization and even every country around the globe is confronting a serious issue which is termed as stress. Job stress is a chronic disease caused by conditions in the workplace that negatively affect an individual`s performance and overall well-being of his body and mind. The job of insurance agent is very tough in this competitive environment. Normal stress for an insurance agent involves meeting prospects, selling, and managing your business. Each of these functions require self-imposed deadlines, quality expectations and performance expectations. In this paper researcher has tries to identify to identify the causes for stress among marketing executives at insurance sector in Surat City and to study the impact of stress on their physical, mental, and behavioral pattern. Total 220 marketing executives working at Insurance sector was selected for research purpose. Primary data was collected and descriptive research design was used. Likert scale questionnaire was used for data collection. Convenience sampling method was used to collect data. It was found that level is moderate among the sales executive of insurance sector in Surat city as the values for each statements related causes of stress yield in the range of 2.84 to 3.83 on a scale of 5.
IJCRT's Publication Details
Unique Identification Number - IJCRTDRBC014
Paper ID - 187310
Author type - Indian Author
Page Number(s) - 97-104
Pubished in - Volume 6 | Issue 2 | MARCH 2018
DOI (Digital Object Identifier) -
No Of Downloads - 1175
Author Country - 394601, India, Surat, Surat, India, Management
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
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Ms. Divya P. Gadaria,Dr. Vinod B Patel, "A STUDY ON CAUSES OF STRESS AND ITS IMPACT ON MARKETING EXECUTIVES WORKING AT INSURANCE SECTOR AT SURAT", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 2, pp.97-104, MARCH 2018, Available at :http://www.ijcrt.org/papers/IJCRTDRBC014.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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